Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Izdaja: | First edition. |
| Teme: |
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