Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

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Bibliographic Details
Main Author: Rushton, Michael, 1959-
Format: Book
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2015.
Edition:First edition.
Subjects:

SPAA Library: On Shelves

Holdings details from SPAA Library: On Shelves
Call Number: NX634 .R87 2015
Copy Unknown Checked out Due: 10-07-2024 23:59 Recall This