Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Edição: | First edition. |
| Assuntos: |
Sumário:
- Preliminaries
- Setting a Single Price
- Segmenting the Market
- Two-Part Pricing
- Pricing Quality
- Pricing Quantity
- Tied Sales
- Dynamic Pricing
- Pricing for Mission.