Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
|
| সংস্করন: | First edition. |
| বিষয়গুলি: |
সূচিপত্রের সারণি:
- Preliminaries
- Setting a Single Price
- Segmenting the Market
- Two-Part Pricing
- Pricing Quality
- Pricing Quantity
- Tied Sales
- Dynamic Pricing
- Pricing for Mission.