Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

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Detalhes bibliográficos
Autor principal:	Rushton, Michael, 1959-
Formato:	Livro
Idioma:	inglês
Publicado em:	London ; New York : Routledge, Taylor & Francis Group, 2015.
Edição:	First edition.
Assuntos:	Arts > Marketing. Pricing. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Nonprofit Organizations & Charities.

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