Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

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Podrobná bibliografie
Hlavní autor:	Rushton, Michael, 1959-
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	London ; New York : Routledge, Taylor & Francis Group, 2015.
Vydání:	First edition.
Témata:	Arts > Marketing. Pricing. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Nonprofit Organizations & Charities.

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