How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Detalhes bibliográficos
Autor principal:	Lubin, Laurence
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	Milton : Productivity Press, 2022.
Assuntos:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Acesso em linha:	ProQuest Ebook Central Taylor & Francis

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