How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Detalhes bibliográficos
Autor principal: Lubin, Laurence
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Milton : Productivity Press, 2022.
Assuntos:
Acesso em linha:ProQuest Ebook Central
Taylor & Francis

Internet

ProQuest Ebook Central
Taylor & Francis

SPAA Library: On Shelves

Detalhes do Exemplar SPAA Library: On Shelves
Área/Cota: HF5415.1255 .L83 2022
Cód. Barras: Unknown Disponível Localização