How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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書誌詳細
第一著者:	Lubin, Laurence
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	Milton : Productivity Press, 2022.
主題:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
オンライン･アクセス:	ProQuest Ebook Central Taylor & Francis

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