How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Dettagli Bibliografici
Autore principale:	Lubin, Laurence
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Milton : Productivity Press, 2022.
Soggetti:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Accesso online:	ProQuest Ebook Central Taylor & Francis

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