How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Lubin, Laurence
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Milton : Productivity Press, 2022.
Ábhair:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Rochtain ar líne:	ProQuest Ebook Central Taylor & Francis

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Digital tools for academic branding and self-promotion /
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