How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Bibliographic Details
Main Author:	Lubin, Laurence
Format:	Electronic eBook
Language:	English
Published:	Milton : Productivity Press, 2022.
Subjects:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Online Access:	ProQuest Ebook Central Taylor & Francis

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