How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Lubin, Laurence
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Milton : Productivity Press, 2022.
Θέματα:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Διαθέσιμο Online:	ProQuest Ebook Central Taylor & Francis

Παρόμοια τεκμήρια

Brand storytelling : integrated marketing communication for the digital media landscape /
από: Quesenberry, Keith A.
Έκδοση: (2023)

Branded interactions : marketing through design in the digital age /
από: Spies, Marco, κ.ά.
Έκδοση: (2020)

Digital tools for academic branding and self-promotion /
Έκδοση: (2017)

Marketing fashion : strategy, branding and promotion /
από: Posner, Harriet
Έκδοση: (2018)

Drawing attention : how to build your brand using illustration /
από: Dobruk, Magdaelna
Έκδοση: (2021)

No logo : no space, no choice, no jobs /
από: Klein, Naomi, 1970-
Έκδοση: (2010)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
από: Vaynerchuk, Gary
Έκδοση: (2013)

Youtility : why smart marketing is about help not hype /
από: Baer, Jay, 1969-
Έκδοση: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
από: Dib, Allan
Έκδοση: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
από: Dib, Allan
Έκδοση: (2021)

Standing room only : marketing insights for engaging performing arts audiences /
από: Bernstein, Joanne Scheff, 1945-
Έκδοση: (2014)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
από: Kennedy, Dan S., 1954-
Έκδοση: (2011)

Digital marketing : [strategy, implementation and practice] /
από: Chaffey, Dave, 1963-, κ.ά.
Έκδοση: (2022)

The social media bible : tactics, tools, & strategies for business success /
από: Safko, Lon
Έκδοση: (2012)

Consumer behaviour and the arts : a marketing perspective /
Έκδοση: (2022)

Consumer behaviour and the arts : a marketing perspective /
Έκδοση: (2022)

Strategic pricing for the arts /
από: Rushton, Michael, 1959-
Έκδοση: (2015)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
από: Scott, David Meerman
Έκδοση: (2022)

Event marketing in the context of higher education marketing and digital environments /
από: Neus, Florian
Έκδοση: (2020)

Social media marketing all-in-one for dummies, 4th edition /
από: Jan, Zimmerman
Έκδοση: (2017)

Financial planning & analysis and performance management /
από: Alexander, Jack, 1956-
Έκδοση: (2018)

Entrepreneurship for the creative and cultural industries /
από: Kolb, Bonita M.
Έκδοση: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
από: Jackline, Sara
Έκδοση: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
από: Schwartz, Russell, approximately 1948-, κ.ά.
Έκδοση: (2020)

Creative arts marketing /
από: O'Sullivan, Terry, 1957-, κ.ά.
Έκδοση: (2017)

The end of fashion : how marketing changed the clothing business forever /
από: Agins, Teri
Έκδοση: (2000)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
από: Basil, Males
Έκδοση: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
από: Connick, Wendy
Έκδοση: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
από: Cagan, Michele
Έκδοση: (2017)

Fashion & luxury marketing /
από: Solomon, Michael R., κ.ά.
Έκδοση: (2022)

E-commerce : business, technology, society /
από: Laudon, Kenneth C., 1944-, κ.ά.
Έκδοση: (2022)

Music management, marketing and PR /
από: Anderton, Chris, κ.ά.
Έκδοση: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
από: WORK, JIM
Έκδοση: (2020)

Out of our minds : learning to be creative /
από: Robinson, Ken
Έκδοση: (2013)

Herding tigers : be the leader that creative people need /
από: Henry, Todd
Έκδοση: (2018)

Hooked : how processed food became addictive /
από: Moss, Michael, 1955-
Έκδοση: (2021)

Hooked : how to build habit-forming products /
από: Eyal, Nir
Έκδοση: (2014)

The psychology of money : timeless lessons on wealth, greed, and happiness /
από: Housel, Morgan
Έκδοση: (2020)

Permission marketing : strangers into friends into customers.
από: Godin, Seth
Έκδοση: (1999)

How to write a business plan /
από: Finch, Brian
Έκδοση: (2010)