How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Bibliografiske detaljer
Hovedforfatter:	Lubin, Laurence
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Milton : Productivity Press, 2022.
Fag:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Online adgang:	ProQuest Ebook Central Taylor & Francis

Lignende værker

Brand storytelling : integrated marketing communication for the digital media landscape /
af: Quesenberry, Keith A.
Udgivet: (2023)

Branded interactions : marketing through design in the digital age /
af: Spies, Marco, et al.
Udgivet: (2020)

Digital tools for academic branding and self-promotion /
Udgivet: (2017)

Marketing fashion : strategy, branding and promotion /
af: Posner, Harriet
Udgivet: (2018)

Drawing attention : how to build your brand using illustration /
af: Dobruk, Magdaelna
Udgivet: (2021)

No logo : no space, no choice, no jobs /
af: Klein, Naomi, 1970-
Udgivet: (2010)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
af: Vaynerchuk, Gary
Udgivet: (2013)

Youtility : why smart marketing is about help not hype /
af: Baer, Jay, 1969-
Udgivet: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

Standing room only : marketing insights for engaging performing arts audiences /
af: Bernstein, Joanne Scheff, 1945-
Udgivet: (2014)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
af: Kennedy, Dan S., 1954-
Udgivet: (2011)

Digital marketing : [strategy, implementation and practice] /
af: Chaffey, Dave, 1963-, et al.
Udgivet: (2022)

The social media bible : tactics, tools, & strategies for business success /
af: Safko, Lon
Udgivet: (2012)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

Strategic pricing for the arts /
af: Rushton, Michael, 1959-
Udgivet: (2015)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
af: Scott, David Meerman
Udgivet: (2022)

Event marketing in the context of higher education marketing and digital environments /
af: Neus, Florian
Udgivet: (2020)

Social media marketing all-in-one for dummies, 4th edition /
af: Jan, Zimmerman
Udgivet: (2017)

Financial planning & analysis and performance management /
af: Alexander, Jack, 1956-
Udgivet: (2018)

Entrepreneurship for the creative and cultural industries /
af: Kolb, Bonita M.
Udgivet: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
af: Jackline, Sara
Udgivet: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
af: Schwartz, Russell, approximately 1948-, et al.
Udgivet: (2020)

Creative arts marketing /
af: O'Sullivan, Terry, 1957-, et al.
Udgivet: (2017)

The end of fashion : how marketing changed the clothing business forever /
af: Agins, Teri
Udgivet: (2000)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
af: Basil, Males
Udgivet: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
af: Connick, Wendy
Udgivet: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
af: Cagan, Michele
Udgivet: (2017)

Fashion & luxury marketing /
af: Solomon, Michael R., et al.
Udgivet: (2022)

E-commerce : business, technology, society /
af: Laudon, Kenneth C., 1944-, et al.
Udgivet: (2022)

Music management, marketing and PR /
af: Anderton, Chris, et al.
Udgivet: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
af: WORK, JIM
Udgivet: (2020)

Out of our minds : learning to be creative /
af: Robinson, Ken
Udgivet: (2013)

Herding tigers : be the leader that creative people need /
af: Henry, Todd
Udgivet: (2018)

Hooked : how processed food became addictive /
af: Moss, Michael, 1955-
Udgivet: (2021)

Hooked : how to build habit-forming products /
af: Eyal, Nir
Udgivet: (2014)

The psychology of money : timeless lessons on wealth, greed, and happiness /
af: Housel, Morgan
Udgivet: (2020)

Permission marketing : strangers into friends into customers.
af: Godin, Seth
Udgivet: (1999)

How to write a business plan /
af: Finch, Brian
Udgivet: (2010)