The ultimate marketing plan : target your audience! get out your message! build your brand! /

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base...

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Autore principale: Kennedy, Dan S., 1954-
Natura: Libro
Lingua:inglese
Pubblicazione: Avon, Mass. : Adams Business, ©2011.
Edizione:4th ed.
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SPAA Library: On Shelves

Dettagli sul posseduto da SPAA Library: On Shelves
Collocazione: HF5415.1 .K37 2011
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