The ultimate marketing plan : target your audience! get out your message! build your brand! /

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base...

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Bibliographic Details
Main Author: Kennedy, Dan S., 1954-
Format: Book
Language:English
Published: Avon, Mass. : Adams Business, ©2011.
Edition:4th ed.
Subjects:

SPAA Library: On Shelves

Holdings details from SPAA Library: On Shelves
Call Number: HF5415.1 .K37 2011
Copy Unknown Available Place a Hold