The ultimate marketing plan : target your audience! get out your message! build your brand! /

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base...

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Detalles Bibliográficos
Autor Principal: Kennedy, Dan S., 1954-
Formato: Libro
Idioma:inglés
Publicado: Avon, Mass. : Adams Business, ©2011.
Edición:4th ed.
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SPAA Library: On Shelves

Detalle de Existencias desde SPAA Library: On Shelves
Número de Clasificación: HF5415.1 .K37 2011
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