The ultimate marketing plan : target your audience! get out your message! build your brand! /

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base...

Szczegółowa specyfikacja

Zapisane w:
Opis bibliograficzny
1. autor: Kennedy, Dan S., 1954-
Format: Książka
Język:angielski
Wydane: Avon, Mass. : Adams Business, ©2011.
Wydanie:4th ed.
Hasła przedmiotowe:
Spis treści:
  • Ultimate marketing plan success factor #1: Right message
  • Ultimate marketing plan success factor #2: Presentation
  • Ultimate marketing plan success factor #3: Targets
  • Ultimate marketing plan success factor #4: Proof
  • Ultimate marketing plan success factor #5: Perception
  • Ultimate marketing plan success factor #6: Heat
  • Ultimate marketing plan success factor #7: Action
  • Ultimate marketing plan success factor #8: Equity
  • Ultimate marketing plan success factor #9: Customer multiplication
  • Ultimate marketing plan success factor #10: Creating short-term sales surges
  • Ultimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media
  • Bonus Chapters
  • #1: Making an ordinary business unique
  • #2: The power of premiumization
  • Appendix A: Ultimate marketing sins
  • Appendix B: Ultimate marketing secret weapons.