Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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Бібліографічні деталі
Автор:	Bernstein, Joanne Scheff, 1945- (Автор)
Інші автори:	Kotler, Philip
Формат:	Книга
Опубліковано:	New York, NY : Palgrave Macmillan, [2014]
Редагування:	Second edition.
Предмети:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

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