Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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Bibliografski detalji
Glavni autor: Bernstein, Joanne Scheff, 1945- (Autor)
Daljnji autori: Kotler, Philip
Format: Knjiga
Izdano: New York, NY : Palgrave Macmillan, [2014]
Izdanje:Second edition.
Teme:

SPAA Library: On Shelves

Detalji primjeraka od SPAA Library: On Shelves
Signatura: PN1590.M27 B47 2007
Primjerak Unknown Dostupno Postavi narudžbu