Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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Библиографические подробности
Главный автор:	Bernstein, Joanne Scheff, 1945- (Автор)
Другие авторы:	Kotler, Philip
Формат:	‌
Опубликовано:	New York, NY : Palgrave Macmillan, [2014]
Редактирование:	Second edition.
Предметы:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

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