Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

Volledige beschrijving

Bewaard in:

Bibliografische gegevens
Hoofdauteur:	Bernstein, Joanne Scheff, 1945- (Auteur)
Andere auteurs:	Kotler, Philip
Formaat:	Boek
Gepubliceerd in:	New York, NY : Palgrave Macmillan, [2014]
Editie:	Second edition.
Onderwerpen:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

Gelijkaardige items

Strategic pricing for the arts /
door: Rushton, Michael, 1959-
Gepubliceerd in: (2015)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
door: Vaynerchuk, Gary
Gepubliceerd in: (2013)

Youtility : why smart marketing is about help not hype /
door: Baer, Jay, 1969-
Gepubliceerd in: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
door: Dib, Allan
Gepubliceerd in: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
door: Dib, Allan
Gepubliceerd in: (2021)

How to Build Your Brand : Implementing a Proven and Effective Process.
door: Lubin, Laurence
Gepubliceerd in: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
door: Connick, Wendy
Gepubliceerd in: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
door: Cagan, Michele
Gepubliceerd in: (2017)

Entrepreneurship for the creative and cultural industries /
door: Kolb, Bonita M.
Gepubliceerd in: (2020)

Consumer behaviour and the arts : a marketing perspective /
Gepubliceerd in: (2022)

Consumer behaviour and the arts : a marketing perspective /
Gepubliceerd in: (2022)

Out of our minds : learning to be creative /
door: Robinson, Ken
Gepubliceerd in: (2013)

Marketing fashion : strategy, branding and promotion /
door: Posner, Harriet
Gepubliceerd in: (2018)

Leadership in the performing arts /
door: Stein, Tobie S.
Gepubliceerd in: (2016)

Financial planning & analysis and performance management /
door: Alexander, Jack, 1956-
Gepubliceerd in: (2018)

The social media bible : tactics, tools, & strategies for business success /
door: Safko, Lon
Gepubliceerd in: (2012)

Creative arts marketing /
door: O'Sullivan, Terry, 1957-, et al.
Gepubliceerd in: (2017)

Event marketing in the context of higher education marketing and digital environments /
door: Neus, Florian
Gepubliceerd in: (2020)

Herding tigers : be the leader that creative people need /
door: Henry, Todd
Gepubliceerd in: (2018)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
door: Kennedy, Dan S., 1954-
Gepubliceerd in: (2011)

Social media marketing all-in-one for dummies, 4th edition /
door: Jan, Zimmerman
Gepubliceerd in: (2017)

Digital marketing : [strategy, implementation and practice] /
door: Chaffey, Dave, 1963-, et al.
Gepubliceerd in: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
door: Quesenberry, Keith A.
Gepubliceerd in: (2023)

Living the lighting life : a guide to a career in entertainment lighting /
door: Schiller, Brad
Gepubliceerd in: (2021)

Achieving High Performance (Essential Managers) /
Gepubliceerd in: (2022)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
door: Jackline, Sara
Gepubliceerd in: (2022)

Creative arts therapy careers /
Gepubliceerd in: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
door: Schwartz, Russell, approximately 1948-, et al.
Gepubliceerd in: (2020)

How to write a business plan /
door: Finch, Brian
Gepubliceerd in: (2010)

Branded interactions : marketing through design in the digital age /
door: Spies, Marco, et al.
Gepubliceerd in: (2020)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
door: Scott, David Meerman
Gepubliceerd in: (2022)

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
door: Catmull, Edwin E.
Gepubliceerd in: (2014)

The end of fashion : how marketing changed the clothing business forever /
door: Agins, Teri
Gepubliceerd in: (2000)

Audience engagement and the role of arts talk in the digital era /
door: Conner, Lynne
Gepubliceerd in: (2013)

Audience engagement and the role of arts talk in the digital era /
door: Conner, Lynne
Gepubliceerd in: (2013)

No logo : no space, no choice, no jobs /
door: Klein, Naomi, 1970-
Gepubliceerd in: (2010)

The young entrepreneur : how to start a business while you're still a student /
door: Goswami, Swish, et al.
Gepubliceerd in: (2022)

Fashion entrepreneurship : the creation of the global fashion business /
door: Karra, Neri
Gepubliceerd in: (2022)

What got you here won't get you there : how successful people become even more successful! /
door: Goldsmith, Marshall, et al.
Gepubliceerd in: (2013)

Fashion & luxury marketing /
door: Solomon, Michael R., et al.
Gepubliceerd in: (2022)