Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Bernstein, Joanne Scheff, 1945- (Autor)
Otros Autores:	Kotler, Philip
Formato:	Libro
Publicado:	New York, NY : Palgrave Macmillan, [2014]
Edición:	Second edition.
Materias:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

Ejemplares similares

Strategic pricing for the arts /
por: Rushton, Michael, 1959-
Publicado: (2015)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
por: Vaynerchuk, Gary
Publicado: (2013)

Youtility : why smart marketing is about help not hype /
por: Baer, Jay, 1969-
Publicado: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
por: Dib, Allan
Publicado: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
por: Dib, Allan
Publicado: (2021)

How to Build Your Brand : Implementing a Proven and Effective Process.
por: Lubin, Laurence
Publicado: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
por: Connick, Wendy
Publicado: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
por: Cagan, Michele
Publicado: (2017)

Entrepreneurship for the creative and cultural industries /
por: Kolb, Bonita M.
Publicado: (2020)

Consumer behaviour and the arts : a marketing perspective /
Publicado: (2022)

Consumer behaviour and the arts : a marketing perspective /
Publicado: (2022)

Out of our minds : learning to be creative /
por: Robinson, Ken
Publicado: (2013)

Marketing fashion : strategy, branding and promotion /
por: Posner, Harriet
Publicado: (2018)

Leadership in the performing arts /
por: Stein, Tobie S.
Publicado: (2016)

Financial planning & analysis and performance management /
por: Alexander, Jack, 1956-
Publicado: (2018)

The social media bible : tactics, tools, & strategies for business success /
por: Safko, Lon
Publicado: (2012)

Creative arts marketing /
por: O'Sullivan, Terry, 1957-, et al.
Publicado: (2017)

Event marketing in the context of higher education marketing and digital environments /
por: Neus, Florian
Publicado: (2020)

Herding tigers : be the leader that creative people need /
por: Henry, Todd
Publicado: (2018)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
por: Kennedy, Dan S., 1954-
Publicado: (2011)

Social media marketing all-in-one for dummies, 4th edition /
por: Jan, Zimmerman
Publicado: (2017)

Digital marketing : [strategy, implementation and practice] /
por: Chaffey, Dave, 1963-, et al.
Publicado: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
por: Quesenberry, Keith A.
Publicado: (2023)

Living the lighting life : a guide to a career in entertainment lighting /
por: Schiller, Brad
Publicado: (2021)

Achieving High Performance (Essential Managers) /
Publicado: (2022)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
por: Jackline, Sara
Publicado: (2022)

Creative arts therapy careers /
Publicado: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
por: Schwartz, Russell, approximately 1948-, et al.
Publicado: (2020)

How to write a business plan /
por: Finch, Brian
Publicado: (2010)

Branded interactions : marketing through design in the digital age /
por: Spies, Marco, et al.
Publicado: (2020)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
por: Scott, David Meerman
Publicado: (2022)

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
por: Catmull, Edwin E.
Publicado: (2014)

The end of fashion : how marketing changed the clothing business forever /
por: Agins, Teri
Publicado: (2000)

Audience engagement and the role of arts talk in the digital era /
por: Conner, Lynne
Publicado: (2013)

Audience engagement and the role of arts talk in the digital era /
por: Conner, Lynne
Publicado: (2013)

No logo : no space, no choice, no jobs /
por: Klein, Naomi, 1970-
Publicado: (2010)

The young entrepreneur : how to start a business while you're still a student /
por: Goswami, Swish, et al.
Publicado: (2022)

Fashion entrepreneurship : the creation of the global fashion business /
por: Karra, Neri
Publicado: (2022)

What got you here won't get you there : how successful people become even more successful! /
por: Goldsmith, Marshall, et al.
Publicado: (2013)

Fashion & luxury marketing /
por: Solomon, Michael R., et al.
Publicado: (2022)