Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
Gorde:
| Beste egile batzuk: | , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New York, NY :
Routledge,
2022.
|
| Edizioa: | 1 Edition. |
| Saila: | Discovering the creative industries
|
| Gaiak: |