Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
সংরক্ষণ করুন:
| অন্যান্য লেখক: | , |
|---|---|
| বিন্যাস: | গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
New York, NY :
Routledge,
2022.
|
| সংস্করন: | 1 Edition. |
| মালা: | Discovering the creative industries
|
| বিষয়গুলি: |
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