Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Quesenberry, Keith A.
Diğer Yazarlar:	Coolsen, Michael K.
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Lanham, Maryland : Rowman & Littlefield, 2023.
Konular:	Branding (Marketing)

Benzer Materyaller

How to Build Your Brand : Implementing a Proven and Effective Process.
Yazar:: Lubin, Laurence
Baskı/Yayın Bilgisi: (2022)

Branded interactions : marketing through design in the digital age /
Yazar:: Spies, Marco, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Marketing fashion : strategy, branding and promotion /
Yazar:: Posner, Harriet
Baskı/Yayın Bilgisi: (2018)

Digital tools for academic branding and self-promotion /
Baskı/Yayın Bilgisi: (2017)

Digital marketing : [strategy, implementation and practice] /
Yazar:: Chaffey, Dave, 1963-, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
Yazar:: Kennedy, Dan S., 1954-
Baskı/Yayın Bilgisi: (2011)

Consumer behaviour and the arts : a marketing perspective /
Baskı/Yayın Bilgisi: (2022)

Consumer behaviour and the arts : a marketing perspective /
Baskı/Yayın Bilgisi: (2022)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Yazar:: Dib, Allan
Baskı/Yayın Bilgisi: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Yazar:: Dib, Allan
Baskı/Yayın Bilgisi: (2021)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
Yazar:: Scott, David Meerman
Baskı/Yayın Bilgisi: (2022)

Youtility : why smart marketing is about help not hype /
Yazar:: Baer, Jay, 1969-
Baskı/Yayın Bilgisi: (2013)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
Yazar:: Vaynerchuk, Gary
Baskı/Yayın Bilgisi: (2013)

The social media bible : tactics, tools, & strategies for business success /
Yazar:: Safko, Lon
Baskı/Yayın Bilgisi: (2012)

Drawing attention : how to build your brand using illustration /
Yazar:: Dobruk, Magdaelna
Baskı/Yayın Bilgisi: (2021)

Event marketing in the context of higher education marketing and digital environments /
Yazar:: Neus, Florian
Baskı/Yayın Bilgisi: (2020)

Social media marketing all-in-one for dummies, 4th edition /
Yazar:: Jan, Zimmerman
Baskı/Yayın Bilgisi: (2017)

Permission marketing : strangers into friends into customers.
Yazar:: Godin, Seth
Baskı/Yayın Bilgisi: (1999)

No logo : no space, no choice, no jobs /
Yazar:: Klein, Naomi, 1970-
Baskı/Yayın Bilgisi: (2010)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
Yazar:: Jackline, Sara
Baskı/Yayın Bilgisi: (2022)

Standing room only : marketing insights for engaging performing arts audiences /
Yazar:: Bernstein, Joanne Scheff, 1945-
Baskı/Yayın Bilgisi: (2014)

Creative arts marketing /
Yazar:: O'Sullivan, Terry, 1957-, ve diğerleri
Baskı/Yayın Bilgisi: (2017)

Hooked : how to build habit-forming products /
Yazar:: Eyal, Nir
Baskı/Yayın Bilgisi: (2014)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
Yazar:: Schwartz, Russell, approximately 1948-, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

The end of fashion : how marketing changed the clothing business forever /
Yazar:: Agins, Teri
Baskı/Yayın Bilgisi: (2000)

Fashion & luxury marketing /
Yazar:: Solomon, Michael R., ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Music management, marketing and PR /
Yazar:: Anderton, Chris, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Impro for storytellers : theatresports and the art of making things happen /
Yazar:: Johnstone, Keith
Baskı/Yayın Bilgisi: (1999)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
Yazar:: Basil, Males
Baskı/Yayın Bilgisi: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
Yazar:: WORK, JIM
Baskı/Yayın Bilgisi: (2020)

Strategic pricing for the arts /
Yazar:: Rushton, Michael, 1959-
Baskı/Yayın Bilgisi: (2015)

E-commerce : business, technology, society /
Yazar:: Laudon, Kenneth C., 1944-, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Entrepreneurship for the creative and cultural industries /
Yazar:: Kolb, Bonita M.
Baskı/Yayın Bilgisi: (2020)

Brand new ancients /
Yazar:: Tempest, Kae, 1985-
Baskı/Yayın Bilgisi: (2013)

Pixar storytelling : rules for effective storytelling based on Pixar's greatest films /
Yazar:: Movshovitz, Dean
Baskı/Yayın Bilgisi: (2015)

Hooked : how processed food became addictive /
Yazar:: Moss, Michael, 1955-
Baskı/Yayın Bilgisi: (2021)

Documentary storytelling : creative nonfiction on screen /
Yazar:: Bernard, Sheila Curran
Baskı/Yayın Bilgisi: (2023)

Interactive storytelling for the screen /
Baskı/Yayın Bilgisi: (2021)

Cinematic storytelling : a comprehensive guide for directors and cinematographers /
Yazar:: Robotham, Thomas
Baskı/Yayın Bilgisi: (2022)

Body Language: 'Spellbinding storytelling' Val McDermid /
Yazar:: Turner, A. K.
Baskı/Yayın Bilgisi: (2021)