Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Quesenberry, Keith A.
Awduron Eraill:	Coolsen, Michael K.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Lanham, Maryland : Rowman & Littlefield, 2023.
Pynciau:	Branding (Marketing)

Eitemau Tebyg

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