Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
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| Format: | Livre |
| Langue: | anglais |
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Lanham, Maryland :
Rowman & Littlefield,
2023.
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