Creative arts marketing /
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| Main Authors: | , , , |
|---|---|
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New York :
Routledge,
2017.
|
| 版: | 3rd edition. |
| 主题: |
书本目录:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.