Creative arts marketing /
Bewaard in:
| Hoofdauteurs: | , , , |
|---|---|
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
New York :
Routledge,
2017.
|
| Editie: | 3rd edition. |
| Onderwerpen: |
Inhoudsopgave:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.