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Creative arts marketing /

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Bibliografiske detaljer
Main Authors: O'Sullivan, Terry, 1957- (Author), O'Sullivan, Catherine, 1956 December 5- (Author), Hill, Elizabeth, 1960- (Author), Whitehead, Brian (Author)
Format: Bog
Sprog:engelsk
Udgivet: New York : Routledge, 2017.
Udgivelse:3rd edition.
Fag:
Arts > Marketing.
Arts > Management.
Indholdsfortegnelse:
  • The context of arts marketing
  • Developing audiences
  • Marketing research
  • Product
  • Branding
  • Pricing
  • Marketing communications
  • Making the arts available
  • Marketing planning
  • Leadership and management.

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