Creative arts marketing /
Wedi'i Gadw mewn:
| Prif Awduron: | , , , |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York :
Routledge,
2017.
|
| Rhifyn: | 3rd edition. |
| Pynciau: |
Tabl Cynhwysion:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.