Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Rushton, Michael, 1959-
Format: Knjiga
Jezik:angleščina
Izdano: London ; New York : Routledge, Taylor & Francis Group, 2015.
Izdaja:First edition.
Teme:

SPAA Library: On Shelves

Podrobnosti zaloge SPAA Library: On Shelves
Signatura: NX634 .R87 2015
Kopija Unknown Checked out Zamuda: 10-07-2024 23:59 Rezervirajte