Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Edição: | First edition. |
| Assuntos: |
SPAA Library: On Shelves
| Área/Cota: |
NX634 .R87 2015 |
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| Cód. Barras: Unknown | Checked out – Fim de empréstimo: 10-07-2024 23:59 Reservar |