Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

Szczegółowa specyfikacja

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Opis bibliograficzny
1. autor: Rushton, Michael, 1959-
Format: Książka
Język:angielski
Wydane: London ; New York : Routledge, Taylor & Francis Group, 2015.
Wydanie:First edition.
Hasła przedmiotowe:

SPAA Library: On Shelves

Szczegóły zapisu SPAA Library: On Shelves
Sygnatura: NX634 .R87 2015
Egzemplarz Unknown Checked out do: 10-07-2024 23:59 Odwołaj