Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

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Détails bibliographiques
Auteur principal: Rushton, Michael, 1959-
Format: Livre
Langue:anglais
Publié: London ; New York : Routledge, Taylor & Francis Group, 2015.
Édition:First edition.
Sujets:

SPAA Library: On Shelves

Informations d'exemplaires de SPAA Library: On Shelves
Cote: NX634 .R87 2015
Exemplaire Unknown Checked out Délais: 10-07-2024 23:59 Rappeler