Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
|
| Vydání: | First edition. |
| Témata: |
SPAA Library: On Shelves
| Signatura: |
NX634 .R87 2015 |
|---|---|
| Jednotka Unknown | Checked out – do: 10-07-2024 23:59 Rezervovat |