Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Edició: | First edition. |
| Matèries: |
SPAA Library: On Shelves
| Signatura: |
NX634 .R87 2015 |
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| Còpia Unknown | Checked out – Venciment: 10-07-2024 23:59 Reclamar aquest |