Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
|
| Upplaga: | First edition. |
| Ämnen: |
Lägg till första kommentaren!