Strategic pricing for the arts /
"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
|
| Eagrán: | First edition. |
| Ábhair: |
Bí ar an gcéad duine le trácht a dhéanamh!