Strategic pricing for the arts /

"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relati...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Rushton, Michael, 1959-
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: London ; New York : Routledge, Taylor & Francis Group, 2015.
संस्करण:First edition.
विषय:

समान संसाधन