Marketing fashion : strategy, branding and promotion /

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Bibliografische gegevens
Hoofdauteur:	Posner, Harriet (Auteur)
Formaat:	Boek
Taal:	Engels
Gepubliceerd in:	London : Laurence King, 2018, cop. 2015.
Editie:	2nd ed., reprinted.
Onderwerpen:	Moda > Trženje. Fashion merchandising Clothing trade Branding (Marketing) Advertising > Fashion trženje > poslovno komuniciranje > tekstilna industrija > blagovne znamke > strategija > promocija > elektronsko trženje marketing > business communication > textile industry > brands > strategy > promotion > electronic marketing

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