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Marketing fashion : strategy, branding and promotion /

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Bibliographic Details
Main Author: Posner, Harriet (Author)
Format: Book
Language:English
Published: London : Laurence King, 2018, cop. 2015.
Edition:2nd ed., reprinted.
Subjects:
Moda > Trženje.
Fashion merchandising
Clothing trade
Branding (Marketing)
Advertising > Fashion
trženje > poslovno komuniciranje > tekstilna industrija > blagovne znamke > strategija > promocija > elektronsko trženje
marketing > business communication > textile industry > brands > strategy > promotion > electronic marketing

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