The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...

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Bibliographic Details
Main Author:	Barry, Pete (Pete S.) (Author)
Format:	Book
Language:	English
Published:	New York, New York : Thames & Hudson, [2016]
Edition:	3rd edition.
Subjects:	Advertising. Advertising campaigns. Advertising copy. Campagnes publicitaires. Publicité > Rédaction. advertising campaigns. Business and Management.

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