The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
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| Язык: | английский |
| Опубликовано: |
New York, New York :
Thames & Hudson,
[2016]
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| Редактирование: | 3rd edition. |
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| Итог: | Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. |
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| Объем: | 320 pages : illustrations ; 24 cm |
| Библиография: | Includes bibliographical references (page 315) and index. |
| ISBN: | 0500292671 9780500292679 9780500518984 050051898X |