How to Build Your Brand : Implementing a Proven and Effective Process.
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...
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| 主要作者: | |
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Milton :
Productivity Press,
2022.
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| 主题: | |
| 在线阅读: | ProQuest Ebook Central Taylor & Francis |
因特网
ProQuest Ebook CentralTaylor & Francis
SPAA Library: On Shelves
| 索引号: |
HF5415.1255 .L83 2022 |
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| 复印件 Unknown | 可用 预订 |