How to Build Your Brand : Implementing a Proven and Effective Process.
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton :
Productivity Press,
2022.
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| Subjects: | |
| Online Access: | ProQuest Ebook Central Taylor & Francis |
Internet
ProQuest Ebook CentralTaylor & Francis
SPAA Library: On Shelves
| Call Number: |
HF5415.1255 .L83 2022 |
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| Copy Unknown | Available Place a Hold |