How to Build Your Brand : Implementing a Proven and Effective Process.
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Milton :
Productivity Press,
2022.
|
| 主题: | |
| 在线阅读: | ProQuest Ebook Central Taylor & Francis |
成为第一个发表评论!