How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Podrobná bibliografie
Hlavní autor:	Lubin, Laurence
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Milton : Productivity Press, 2022.
Témata:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
On-line přístup:	ProQuest Ebook Central Taylor & Francis

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