How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Bibliografski detalji
Glavni autor:	Lubin, Laurence
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Milton : Productivity Press, 2022.
Teme:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Online pristup:	ProQuest Ebook Central Taylor & Francis

Slični predmeti

Brand storytelling : integrated marketing communication for the digital media landscape /
od: Quesenberry, Keith A.
Izdano: (2023)

Branded interactions : marketing through design in the digital age /
od: Spies, Marco, i dr.
Izdano: (2020)

Digital tools for academic branding and self-promotion /
Izdano: (2017)

Marketing fashion : strategy, branding and promotion /
od: Posner, Harriet
Izdano: (2018)

Drawing attention : how to build your brand using illustration /
od: Dobruk, Magdaelna
Izdano: (2021)

No logo : no space, no choice, no jobs /
od: Klein, Naomi, 1970-
Izdano: (2010)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
od: Vaynerchuk, Gary
Izdano: (2013)

Youtility : why smart marketing is about help not hype /
od: Baer, Jay, 1969-
Izdano: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
od: Dib, Allan
Izdano: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
od: Dib, Allan
Izdano: (2021)

Standing room only : marketing insights for engaging performing arts audiences /
od: Bernstein, Joanne Scheff, 1945-
Izdano: (2014)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
od: Kennedy, Dan S., 1954-
Izdano: (2011)

Digital marketing : [strategy, implementation and practice] /
od: Chaffey, Dave, 1963-, i dr.
Izdano: (2022)

The social media bible : tactics, tools, & strategies for business success /
od: Safko, Lon
Izdano: (2012)

Consumer behaviour and the arts : a marketing perspective /
Izdano: (2022)

Consumer behaviour and the arts : a marketing perspective /
Izdano: (2022)

Strategic pricing for the arts /
od: Rushton, Michael, 1959-
Izdano: (2015)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
od: Scott, David Meerman
Izdano: (2022)

Event marketing in the context of higher education marketing and digital environments /
od: Neus, Florian
Izdano: (2020)

Social media marketing all-in-one for dummies, 4th edition /
od: Jan, Zimmerman
Izdano: (2017)

Financial planning & analysis and performance management /
od: Alexander, Jack, 1956-
Izdano: (2018)

Entrepreneurship for the creative and cultural industries /
od: Kolb, Bonita M.
Izdano: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
od: Jackline, Sara
Izdano: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
od: Schwartz, Russell, approximately 1948-, i dr.
Izdano: (2020)

Creative arts marketing /
od: O'Sullivan, Terry, 1957-, i dr.
Izdano: (2017)

The end of fashion : how marketing changed the clothing business forever /
od: Agins, Teri
Izdano: (2000)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
od: Basil, Males
Izdano: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
od: Connick, Wendy
Izdano: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
od: Cagan, Michele
Izdano: (2017)

Fashion & luxury marketing /
od: Solomon, Michael R., i dr.
Izdano: (2022)

E-commerce : business, technology, society /
od: Laudon, Kenneth C., 1944-, i dr.
Izdano: (2022)

Music management, marketing and PR /
od: Anderton, Chris, i dr.
Izdano: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
od: WORK, JIM
Izdano: (2020)

Out of our minds : learning to be creative /
od: Robinson, Ken
Izdano: (2013)

Herding tigers : be the leader that creative people need /
od: Henry, Todd
Izdano: (2018)

Hooked : how processed food became addictive /
od: Moss, Michael, 1955-
Izdano: (2021)

Hooked : how to build habit-forming products /
od: Eyal, Nir
Izdano: (2014)

The psychology of money : timeless lessons on wealth, greed, and happiness /
od: Housel, Morgan
Izdano: (2020)

Permission marketing : strangers into friends into customers.
od: Godin, Seth
Izdano: (1999)

How to write a business plan /
od: Finch, Brian
Izdano: (2010)