How to Build Your Brand : Implementing a Proven and Effective Process.

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What thes...

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Détails bibliographiques
Auteur principal:	Lubin, Laurence
Format:	Électronique eBook
Langue:	anglais
Publié:	Milton : Productivity Press, 2022.
Sujets:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Management. Electronic books.
Accès en ligne:	ProQuest Ebook Central Taylor & Francis

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