Fashion entrepreneurship : the creation of the global fashion business /
"Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence...
Uloženo v:
| Hlavní autor: | |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Abingdon, Oxon ; New York, NY :
Routledge,
2022.
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| Témata: | |
| On-line přístup: | Taylor & Francis EBSCOhost Taylor & Francis Click here to view book |
Obsah:
- Part I. Fashion rising
- The birth of fashion entrepreneurship (1845-1895)
- Fashion, art, and beauty (1895-1914)
- Part II. Fashion diffusion
- Fashion amid war and depression (1914-1945)
- The golden age of haute couture (1945-1959)
- The changing face of the fashion business (1960s onward)
- Part III. Fashion entrepreneurship: theory and practice
- Building the fashion firm: entrepreneurial capabilities for fashion businesssuccess
- The fashion entrepreneurship model: dynamics creating sustainable competitive advantage
- Fashion business models: entrepreneurial drivers, opportunities, and challenge.